Children in school who bring packed lunches to school hardly ever eat their own lunch. If they can't find someone else who likes their lunch, they often take it back untouched or flush it down the toilet.
On the other hand, many working people and college students eating in bad messes (which is roughly 100% of them) keep complaining that they want ghar ka khaana. In fact, home cooked food is cited as the No.1 reason for marriage today.
To make every child in India financially self-sufficient and every working/college man gastronomically satisfied (and yourself, the Lunch Launderer, filthy rich in the process).
How to do it: the 8 step program
1. Tie up with every child in the city who wastes his/ her lunch and wants five minutes more break time so as to play hand cricket with aluminium foil balls.
2. Tie up with every harassed worker/ malnourished college student in the city, and hold a grand event where you tell them they will have food for ever more.
3. Name your venture something cool - have the words Maa and Ghar and Khaana in it - make sure it doesn't sound insulting or incestuous.
4. Get a list of the food the children get for lunch every day of the week. This is your menu - please describe it attractively, and not as the children described it to you.
5. Send this menu to your target workers/ students; send a different menu to each office/ college where all the prices are 5% less than the prices in that cafeteria/ mess.
6. Organize a system to get the food from the students and send it to the target audience - start small, deliver it yourself. After you become bigger, recruit your family members, pull your kids out of school to deliver, co-opt the guy who washes your car/ bicycle, your milkman, anyone. Especially the milkman - he is free in the daytime, anyway.
7. Pay the kids 10% of whatever their lunch fetches.
They might use this as capital to one day start a global financial empire. Or they might buy a real Cosco ball to play with for a change.
8. Don't let your customers know how you get the food - give them the impression that you run a vast cookery, where 1000 cooks labour all day, and are lashed by the cruel whips of a 1000 slavedrivers.
Retire to the Bahamas, marry a supermodel, buy a jet, etc.
At the peak of your success, only about 10% of the parents will make food at home. Their kids will sell their food which other adults will buy and probably give some of the same food to their kids for lunch the next day, which they will again sell, to be given to some other adult, recycling food for many weeks at a time saving energy and preventing global warming.
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